#Ad manager how to

You can afford to pay more than $9.99 for that lead, and of course, you should aim to pay less. If it takes ten leads to close a sale that produces $100 in net profit, then each lead is worth $10. Once you’ve defined your lead, you can assign it a value and determine how much you’re willing to pay for it. The first thing you want to determine is, what qualifies as a lead for you and your business? An email signup? An app download? A requested quote? Once they are led to your site, you can pixel them (more on that later) and move that “cold” audience into a “warm” audience category this allows you to show them different ads geared towards those who have already shown interest in your product/service.

You can either require your target audience to provide you with their email address (one of the most valuable forms of marketing currency), or they can be driven to your website. (I bought some I'll let you know how it turns out!) They educate, inform, and ultimately want you to visit their site where you can purchase their organic solution. Here, Sunday has identified bare patches in a lawn as the bane of home owners everywhere. This can be done with a promotion, deal, or a unique experience. Instead of directly selling them a product, you want to grab their attention by identifying a “pain point” your ideal customer has that you can solve. What Facebook Ads can do is help warm a cold audience using a sales funnel that consists of multiple stages and touchpoints that emphasize your unique value. This ad features a video that's informative and sucks in a whiskey drinker like myself who's interested in expanding their palate. Posts that educate, inform, and entertain. That doesn't mean you can't sell in Facebook Ads! Just that you should look to create engaging ads that feel like “native” posts and get people to stop their scroll. (A “cold audience” describes people not familiar with you or your brand, as opposed to a “warm audience” that may be on your email list or have visited your site.) In other words, Facebook is not the place for a hard sell, especially for a cold audience. People want to be distracted, educated, and entertained, not pitched. Social platforms like Facebook are for just that–socialization. Why? Because when people are on Facebook, they aren't generally searching for products to buy or trying to solve a problem. It’s important to remember that Facebook isn’t an ad platform like Google or Bing. Facebook Ads Aren’t for the Cold, Hard Sell

#Ad manager how to

If all you’ve been doing is “boosting” your posts, stop! That’s like trying to paint miniatures with a roller brush! After reading this article you’ll understand how to target your ideal customers with creative ads that get them to “slow the scroll” and engage with you.īut first you have to understand what Facebook Ads aren’t meant to do. We’re going to show you how to set up your ads using Facebook Ad Manager, create targeted audiences, bid appropriately, run split tests, measure your results, and more! If you haven’t run Facebook Ads before, or if you’ve dabbled in them with little success, this article is for you. Reaching Your Ideal Customers with Facebook Adsįacebook Ads are a powerful way to reach your ideal customers when they’re scrolling through the world’s most popular social media network.